Book Marketing Tip #17: Write Guest Columns for Blogs

Book Marketing Tip #17:  Write Guest Columns for Blogs

Most literary blogs are run by people who love books and authors.  Most bloggers do their blogs entirely as a volunteer effort.  It’s a lot of pressure for a blogger to constantly “feed the beast,” which is how many bloggers feel when they can’t find the time to write new posts on a frequent basis.  Many of these bloggers allow their readers to write guest columns.  These guest columns offer you the opportunity to write about a topic of interest and reach a large audience, often thousands of people.  Usually either at the beginning or at the end of your post, the owner of the blog will give you a quick bio, where they’ll mention who you are, your web address and your book.  To write a guest column, first review the blog to ascertain if guest bloggers are allowed to contribute.   If so, put together a great query for an article you’d like to write that you think would appeal to that blog’s audience.