NOTE: In January 2018, an updated and expanded edition of The Smashwords Book Marketing Guide
was released, offering 65 book marketing ideas and new "Deep Dives"
sections exploring social media strategy, how to work with beta readers,
and how to earn free press coverage.
To download the new Smashwords Book Marketing Guide for free, here are the coordinates:
Amazon
Barnes & Noble
iBooks
Kobo
Smashwords
The
new 2018 edition of The Smashwords Book Marketing Guide is also
available as a serialized podcast on the SMART AUTHOR podcast, starting
with Episode 10.
Click here to access all SMART AUTHOR podcast episodes.
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The
information that follows on this page is from the 2013 edition of the
Smashwords Book Marketing Guide, which will remain here for historical
purposes only.
Book Marketing Tip #3: Contact your Friends, Family, Co-workers, Business Associates and Fans
After you publish your book on Smashwords, be sure to tell everyone you know, and politely ask them to share your email with their friends to spread the word. You don’t need to be pushy or salesy, just send them a short email, such as:
Dear friends and family,
Just wanted to let you know that my book, [insert your book title], was published today as a multi-format ebook by Smashwords. As many of you know, the book [is about/covers/explores] [insert a short one sentence description of your book]. I hope you’ll take time to check it out at Smashwords, where you can sample the first XX% of the book for free.
Here’s the link to my author profile: [insert the direct link]
Here’s the direct link to my book page, where you can sample or purchase the book: [insert direct link]
Won’t you also take a moment to spread the word about my book to everyone you know?
Thank you so much for your support!
Sincerely,
Your first Name
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[if you completed your signature, your signature appears here.]
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