Book Marketing Tip #24: Print up business cards

NOTE:  In January 2018, an updated and expanded edition of The Smashwords Book Marketing Guide was released, offering 65 book marketing ideas and new "Deep Dives" sections exploring social media strategy, how to work with beta readers, and how to earn free press coverage. 

To download the new Smashwords Book Marketing Guide for free, here are the coordinates:

Amazon
Barnes & Noble
iBooks
Kobo
Smashwords

The new 2018 edition of The Smashwords Book Marketing Guide is also available as a serialized podcast on the SMART AUTHOR podcast, starting with Episode 10.

Click here to access all SMART AUTHOR podcast episodes.






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The information that follows on this page is from the 2013 edition of the Smashwords Book Marketing Guide, which will remain here for historical purposes only.


Book Marketing Tip #24:  Print up business cards 

I realize it may seem sacrilegious for a digital publisher (who loves green trees more than pulped trees) to recommend printing business cards, but it’s important to realize that our lives are unlikely to ever go 100% digital.  We humans still meet face to face, in the flesh, with our fellow humans at church, conferences, restaurants, bars and the grocery store.  Print up business cards to advertise your authorship, and list all the ebook retailers that carry your book.  Most most Smashwords authors, the list might read something like, “Available at Smashwords, the Apple iBookstore, Barnes & Noble, Kobo, Sony, Amazon and other fine ebook retailers.”  Post the cards on community bulletin boards at bookstores, and hand them out to everyone you meet.