Book Marketing Tip #23: Leverage YouTube Videos to Reach Readers

NOTE:  In January 2018, an updated and expanded edition of The Smashwords Book Marketing Guide was released, offering 65 book marketing ideas and new "Deep Dives" sections exploring social media strategy, how to work with beta readers, and how to earn free press coverage. 

To download the new Smashwords Book Marketing Guide for free, here are the coordinates:

Amazon
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iBooks
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Smashwords

The new 2018 edition of The Smashwords Book Marketing Guide is also available as a serialized podcast on the SMART AUTHOR podcast, starting with Episode 10.

Click here to access all SMART AUTHOR podcast episodes.






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The information that follows on this page is from the 2013 edition of the Smashwords Book Marketing Guide, which will remain here for historical purposes only.


Book Marketing Tip #23:  Leverage YouTube Videos to Reach Readers 

Another secret to book marketing is to engage the senses of your prospective readership.  We humans are sensate creatures - we use sight, smell, touch and sound to inform us of our environment.  When you simply write a textual book, and upload your book on Smashwords, you’re engaging only a sliver of the reader’s senses.  If you embed a YouTube video in your Smashwords book page (we support this), possibly of you talking about why you wrote a book, or you reading a section of the book, or talking about your writing process or your muses, you engage the prospective reader on a completely different sensory level, because you’re touching them both visually (sight) and audibly (sound).  You’re giving them a level of insight into you as a writer that they can’t easily perceive by written words alone.  You’re engaging them, and with engagement comes action (like making the decision to sample or purchase your book).