Book Marketing Tip #5: Update Your Message Board Signatures

NOTE:  In January 2018, an updated and expanded edition of The Smashwords Book Marketing Guide was released, offering 65 book marketing ideas and new "Deep Dives" sections exploring social media strategy, how to work with beta readers, and how to earn free press coverage. 

To download the new Smashwords Book Marketing Guide for free, here are the coordinates:

Amazon
Barnes & Noble
iBooks
Kobo
Smashwords

The new 2018 edition of The Smashwords Book Marketing Guide is also available as a serialized podcast on the SMART AUTHOR podcast, starting with Episode 10.

Click here to access all SMART AUTHOR podcast episodes.






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The information that follows on this page is from the 2013 edition of the Smashwords Book Marketing Guide, which will remain here for historical purposes only.


Book Marketing Tip #5:  Update Your Message Board Signatures

Most message board communities allow you to create a signature that appears at the bottom of every post.  It’s a subtle, non-intrusive, and non-salesy (is that a word?) way to tell people where they can learn more about you.  One Smashwords author, simply by adding a single link that read “Read my writing at [she inserted the hyperlink to her profile page at Smashwords],” drove over 1,200 people to her profile page in the span of only about 5 weeks.  And note that in her posts, she wasn’t even talking about her ebook!  It was because she made herself a valuable member of the community that other community members took the initiative to learn more about her and her writing.